Concept note of a market strategy

The development of a market plan to help the client leverage the emerging innovation potential of the industry.

The client partnered with RIIS to develop a business strategy to reduce the financial and technical risk of new product developments for their clients. Innovation was used as a tool to develop this strategy.

Innovation is a key contributor to fast and sustainable growth, and developing an innovation-focused business strategy helps prioritise business and development goals, and risk and sustainability of the organisation. This helped reform and improve their value proposition, client engagement model, technical capability level, and their market share.

The business strategy also allowed a  marketing risk and SWOT analyses to detail the strengths, weaknesses, opportunities, and threats of the organisation. Processes and recommendations were analysed and collated to help maximise the benefits and opportunities while also mitigating the weaknesses and threats.

The framework also helped position the client to act as a driver of innovation within its small niche market.

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